Athletics & Alumni

Maximize sales and increase school
spirit with products that keep fans and
alumni engaged and excited


The stadium experience

Innovative promotional campaigns and trend-setting products ensure your fans get the most out of every season.

Your campus store will be the destination for athletics-related products, including apparel, gifts and accessories for fans to cheer on your team – whether tailgating or “home-gating.” Our comprehensive athletics merchandise program offers corporate and local support to drive revenue.

Stadium overcrowded with spectators and teams getting organised for drills
People visiting campuses stores and selecting merchandise
In-Store Support

Champion Your Brand

Merchandising expertise to make every season a success.

Our full-service offerings include:

  • Pre-season strategizing and goal-setting
  • Special hours and events on game days
  • On-site stadium stores and solutions
  • Mobile “event zones” for away games
  • Expedited playoff merchandising options

Gear up with omni-channel marketing

Drive traffic to your store with:

  • Email nurturing campaigns
  • Social media updates
  • Designated game-day website and mobile app
  • In-store displays and game-day pop-ups
Showing marketing ads. One showing 10% OFF on PENN State; another showing NATIONAL CHAMPIONS gear
Spectators dressed in their team's apparels and cheering for it from stands

“Athletics is a key piece of bringing people back to campus”

“Having a partner like the bookstore that can come in and help us with our merchandising, our sales and our game-day operations just makes it so much better for us and our customers.

Athletics is a key piece of bringing people back to campus – it’s really like a family reunion, and I don’t think anything else on a campus has the impact of a football Saturday. The bookstore is really engaged as a partner to make that happen.”

Tom McGrath, Associate Athletic Director for Business Relations, Penn State